The LOM law, or Mobility Orientation Law, will require electric charging stations in all non-residential buildings with more than 20 parking spaces from 1 January 2025. All hotels meeting this criterion are affected.
With the right support, you can turn this legal requirement into a real financial opportunity. Charging stations can indeed become a significant source of revenue and contribute to your hotel’s profitability.
Maximise your income with electric charging
Providing a charging station at your establishment not only benefits your customers. It’s also an additional source of revenue requiring little daily investment on your part. Charging infrastructure contributes to your turnover in two ways.
1. Direct revenue channel
Direct revenue involves renting parking spaces to a charging station operator. This way, you can generate fixed and/or variable income depending on usage. An alternative is to purchase charging stations, but this involves higher initial investments and complex management.
2. Indirect revenue channel
The charging station is a valuable asset that indirectly enhances your establishment’s success. It improves your visibility, for example, through dedicated apps that attract new customers. Customer loyalty is also ensured by offering a turnkey service, encouraging satisfied customers to return and recommend your establishment.
“Having charging stations reassures our customers; they know they can leave with increased range.”
– Olivier Leroy, Directeur Technique du Groupe SOFRA
A decisive factor for your customers
In your catchment area, the presence of charging stations distinguishes your establishment from non-equipped competitors, offering significant added value.
Stéphane Ozanne, director of the Hôtel Center in Brest, compares the importance of charging stations to that of wifi, believing that the absence of charging infrastructure will soon become unthinkable.
Booking platforms already include the “charging station” filter so that customers can choose an equipped establishment. Ensure that you are listed on these directories (Booking, ChargeMap, TripAdvisor, Google Maps, etc.) and highlight this service on your website, online profiles, and in your marketing campaigns.
A profitable investment from installation
In summary, with electric charging stations at your establishment:
- Your customers will extend their stay in your region, booking more nights with you.
- You will attract passing customers, even outside of overnight stays, especially if you offer services like a restaurant, golf course, or leisure activities.
- Your establishment will automatically gain visibility on multiple platforms.
- Moreover, with the right support, no initial financial investment will be required from you, and personal investment will be reduced to the absolute minimum!
Would you like to know all the benefits of installing charging stations in a hotel?
Do you already have a project in mind and are looking for support?
Contact us!
