Installing electric vehicle charging stations in hotel establishments is first and foremost a demonstration of commitment to the ecological transition. But it is also a source of opportunities! For instance, the presence of a charging station influences travellers’ decision-making. According to a survey, 53% of French people consider the presence of electric vehicle charging stations an important criterion when choosing a hotel.
First benefit: Compliance with the LOM
The Mobility Orientation Law (LOM), passed in December 2019, makes the installation of electric vehicle charging stations mandatory in the car parks of various types of buildings, including hotels. From 1 January 2025, the car parks of non-residential buildings with more than 20 spaces must be equipped with charging stations, with specific requirements.
Second benefit: Enhancing the customer experience
Electric vehicle charging stations are becoming an essential customer service. They will become indispensable as the population increasingly adopts electric vehicles! A study indicates that 48% of electric vehicle drivers would avoid staying in a hotel without charging stations. These installations offer guests reserved spaces, personalised charging options, monitoring of charging, and allow them to avoid petrol stations.
The charging experience is also crucial, with advantages such as advance booking, various payment methods, quick start-up via QR code, clear signage, and 24/7 customer service. The availability of charging stations, exceeding 98% with some providers, is becoming a key satisfaction criterion for guests.
Third benefit: Integrating more data into your strategy
Charging time directly influences the time guests spend at the establishment, which can be an asset if associated services are offered. Data on charging, such as CO2 savings, energy costs, and station activity, become powerful marketing tools. They allow you to attract specific drivers, promote hotel services, and encourage visits during off-peak periods.
In conclusion, installing electric vehicle charging stations in hotel establishments goes beyond merely complying with the Mobility Orientation Law. It becomes a crucial competitive advantage, improving customer experience, demonstrating a commitment to sustainability, and offering marketing opportunities based on collected data. If you manage a hotel establishment and are considering installing charging stations, this initiative could be a real asset to your overall strategy.
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