The energy transition and the meteoric rise of electric mobility offer a real opportunity for property players to increase the appeal and value of their real estate assets. By equipping your car parks with electric vehicle charging stations, you will benefit from a decisive competitive advantage and multiple positive outcomes, both economic and environmental.
1. A value-added service for your parking spaces
The demand for electric vehicles is constantly increasing, with a target set by the European Commission to reach 30 million vehicles on the roads by 2030. Offering charging infrastructure for these vehicles (EVSE) is already a major competitive asset for both the owner and the operator of a property. Equipping your parking spaces with the latest generation of reliable and high-performance charging stations represents real added value for your tenants or visitors. The installation of these quality devices, combining cutting-edge technologies and careful design, contributes to enhancing the attractiveness and prestige of your property sites.
2. A lever to generate traffic and gain visibility
In these locations, we mainly observe what is known as “opportunity charging”, where charging is a loss leader to attract electric vehicle drivers.
Beyond offering an additional service to your customers and/or tenants, the installation of electric vehicle charging stations also generates traffic. They attract new visitors to your site, thanks to the increased visibility provided by navigation applications (such as Waze and Google Maps) or charging equipment referencing platforms (like Chargemap or Electromaps). Faced with an offer that is still limited compared to short and medium-term development projections, these charging stations will appeal to passing drivers looking for a listed charging point. Additional electric vehicle traffic means potential economic benefits for the shops and services present on your site. At the same time, this new and highly sought-after functionality will enhance the visibility and cutting-edge image of your property portfolio.
3. An asset for obtaining environmental certifications
In a context of ecological transition, electric vehicle charging stations are also an asset for obtaining property certifications that value your environmental commitments, such as BREEAM or LEED. Obtaining these then contributes to an increased financial valuation of your property assets.
In this era of energy transition, investing in electric vehicle charging stations is therefore a winning investment on all levels. Whether it’s improving the experience of your occupants, attracting new visitors or strengthening your image as a committed company, these facilities are a fantastic lever for enhancing your property assets. Beyond the direct economic benefits, you are sustainably embedding your assets in a virtuous and cutting-edge environmental approach. A forward-looking strategy in a world where electric mobility is experiencing meteoric growth.
