Installing a fast charging station is no longer just about meeting a technical need: it’s about capturing a qualified flow of visitors, extending their time on site, and increasing economic opportunities.
Au sommaire de cet article :
Fast charging: a strategic asset for site performance and attractiveness
Electric mobility is reaching a turning point. Electric vehicle sales are growing and, with them, driver expectations. This shift in the automotive fleet is leading to a silent but profound reconfiguration of travel habits. In this new landscape, the presence of fast or ultra-fast charging infrastructure near a business, hotel, tourist site, or activity hub becomes a decisive factor in attracting and retaining visitors.
Beyond a technical convenience, fast charging stations influence route choices, affect visit duration, and stimulate local spending.
Attracting qualified and intentional traffic
An Enedis behavioral survey (September 2024) shows that 80% of electric vehicle drivers plan their charging in advance, integrating their stop into their overall journey. This means that the choice of a charging location is not random: it is deliberate, anticipated, and conditioned by the quality of the on-site experience.
For example, a driver who opts for a site equipped with a fast charging station does so knowingly. They know they will have 20 to 30 minutes to eat, make a purchase, or enjoy a service. This intentionality creates a flow of visitors with high commercial conversion potential. Where a slow charging station primarily attracts residential use, fast charging generates captive, voluntary, and immediately valuable traffic.
Transforming charging time into economic opportunity
Charging 80% of battery in less than 30 minutes perfectly matches a natural break during a long-distance journey. This waiting time converts into consumption: quick meals, rapid shopping, impulse purchases. Businesses located in immediate proximity benefit directly.
Compiled data from various studies show an average revenue increase between 0.8 and 1.5% per year for businesses neighboring fast charging stations. At sites grouping several charging points, this effect amplifies: the offering expands, foot traffic increases, and a true local ecosystem develops around the station.
Strengthening attractiveness and brand image
For a hotel, shopping center, leisure complex, or cultural site, hosting a fast charging station sends a clear signal: the site is ready to receive electric customers under optimal conditions. This service becomes a selection criterion, particularly for long-distance travelers or tourists.
In the tourism sector, this infrastructure is even perceived as a marketing argument. Destinations that clearly display it in their communication materials improve their attractiveness and position themselves as responsible tourism actors. They also respond to a growing expectation: that of a stay without mobility constraints.
Anticipating market evolution and avoiding foot traffic erosion
The electric vehicle fleet is expected to double every two to three years. In this context, a site without fast charging risks gradually losing competitiveness. Electric vehicle customers, increasingly numerous, will naturally favor places where charging is simple, fast, and reliable.
As this clientele grows in importance, the absence of suitable infrastructure could translate into decreased foot traffic and, ultimately, significant lost revenue. Conversely, early investment secures the site’s position in this expanding market and sends a strong signal to both customers and partners.
DRIVECO: transforming charging into a performance lever
With a 100% CPO-oriented positioning dedicated to fast and ultra-fast charging, DRIVECO supports economic actors in integrating high-power stations that increase site attractiveness and profitability.
We intervene from installation to operation, with a turnkey model that includes:
- Location selection to optimize flow and visibility
- Installation and commissioning of reliable and powerful fast and ultra-fast infrastructure
- Supervision and maintenance to guarantee maximum availability
Charging time thus becomes a commercial opportunity and an image vector, creating a stopping point where both the user and the site come out winners.
