On 17 September, Driveco organised the inaugural edition of “Deep Drive”, an event dedicated to decarbonised mobility. This unique morning session explored the challenges and prospects of transitioning towards more sustainable modes of transport, bringing together experts, decision-makers and key players in the sector.
A Groundbreaking Study: What Do the French Think About Electric Cars
From the outset, the exclusive presentation of the study conducted by Harris Interactive for Driveco set the tone for the event. Its objective: to understand the perceptions surrounding electric cars in a bustling media context, where much is being said in the press. It provided an illuminating comparison between the general public’s perceptions and the experiences of actual drivers.
Jean-Daniel Lévy, Deputy Director of Harris Interactive, shared the main findings of the study. The results highlighted a striking contrast: on one hand, the apprehensions of non-users, and on the other, the high satisfaction of electric vehicle owners. The study also underscored persistent challenges, with financial accessibility at the forefront of concerns.
An Expert Panel Discussion: What Paths to Accelerate the Transition to Electric Mobility?
The study served as an introduction to an expert panel discussion. Their mission: to analyse the revealed differences in opinion and propose concrete solutions. At the heart of the debate: the balance between individual aspirations and collective imperatives in tomorrow’s mobility. The exchanges brought forth innovative strategies to accelerate the adoption of electric vehicles, without overlooking real constraints. This productive discussion highlighted the challenges to be met and the opportunities to be seized for an effective (and inclusive) electric transition.
- Olga Givernet, Member of Parliament and member of the Sustainable Development and Territorial Planning Committee
- Antoine Herteman, President of Avere-France
- Yves Pasquier-Desvignes, CEO of Volvo Cars France
- Diane Strauss, France Director of Transport & Environment (T&E) and member of the High Council on Climate
The debates brought forth a set of key ideas to accelerate the adoption of electric mobility. Experts emphasised the importance of education to reduce public apprehensions, while insisting on the need for transparent communication regarding the environmental impact of electric vehicles. The used car market was identified as a crucial lever for democratising access to this technology.
Discussions also focused on the role of public policies, the evolving responsibilities of car manufacturers, and the challenges related to charging infrastructure. Technological innovation, aimed at improving range and reducing costs, emerged as a major axis for overcoming current obstacles.
The speakers highlighted the importance of a collaborative approach among all ecosystem stakeholders to succeed in this transition. They emphasised the need to adapt solutions to different territorial and social contexts, thus underscoring the complexity and diversity of issues related to electric mobility.
Ion Leahu-Aluas, CEO of Driveco, concluded this morning rich in exchanges by emphasising the crucial importance of factual data to guide the transition to electric mobility. He called for a collective effort to democratise this technology, educate the public and improve user experience.
A convivial networking moment allowed participants to deepen discussions in a more informal setting and forge essential links for the future of sustainable mobility.
These fruitful exchanges underscored the importance of such gatherings. This first edition of “Deep Drive” thus marked a crucial step in mobilising actors for decarbonised mobility. By launching this new event format, Driveco reaffirms its commitment to an inclusive and sustainable energy transition in the transport sector, while fostering collaboration between different ecosystem players.
